Greg McIntyre

Principal & Managing Director

With decades of hands-on experience in the Canadian outdoor industry, Greg McIntyre serves as Principal at Graywood Sporting Group. His deep understanding of market dynamics, paired with a relentless drive for performance, has helped position Graywood as a premier sales and representation agency across Canada. Greg works closely with global manufacturing partners and national retail networks to build long-term brand equity, strategic distribution channels, and sustainable market growth.

Kyle Carruthers

Principal

With an extensive background in the Canadian outdoor sector and a proven track record in trade show leadership, vendor management, and strategic brand building, Kyle Carruthers serves as Principal at Graywood Sporting Group. Kyle specializes in connecting top-tier manufacturers with key retail channels across Canada—driving long-term commercial growth, sustainable distribution networks, and strong market presence.

Who is Graywood?
Leading Canadian Outdoor & Sporting Goods Representatives

For over 27 years, Graywood Sporting Group has been the name top outdoor and sporting brands trust to win Canadian retail shelves. Built on heritage and driven by performance, Graywood connects premier manufacturers with national retailers and independent dealer networks across Canada—delivering proven sales growth, market expertise, and trusted distribution partnerships.

02 . Inspiration
Best. User. Experience. Ever.

It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to idiosyncratic question, the answer he gives will necessarily be unique as well.

Alex Morgan

Senior Territory Account Manager

With over a decade of dedicated experience across the outdoor and sporting goods sectors, Alex Morgan specializes in driving strategic retail partnerships and dealer growth. Passionate about field testing product performance and understanding regional market nuances, Alex works closely with brand managers and independent retailers alike to ensure top-tier representation, reliable supply chain communication, and long-term commercial success.

WE are digital agency

WE MAKE REMARKABLE DIGITAL PRODUCTS AND SERVICES.

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03 . Who The
It’s all about the people, people.

It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives. Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.

  • - Project strategy
  • - UX research and conceptualization
  • - Information architecture (IA)
  • - User interface design (UI)
  • - Interaction design (IxD)
  • - Creative front end
  • - Accurate coding (development)
  • - Content strategy
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