FXR Racing
Built on quality and performance, FXR combines advanced weather-proof technologies with rugged design, giving Canadian retailers a proven lineup of premium outdoor gear.
THE KINETIC GROUP
A global leader in sporting and outdoor brands, The Kinetic Group unites premier ammunition, optics, and gear manufacturers driven by innovation, precision engineering, and legendary field performance.
AMERICAN OUTDOOR BRANDS
An industry-leading portfolio of trusted outdoor lifestyle brands, AOB delivers innovative hunting, fishing, shooting sports, and rugged outdoor accessories engineered for passionate field enthusiasts.
GREAT LAKES FINESSE
Dedicated to elite finesse angling, Great Lakes Finesse engineers premium, highly refined soft plastics, jig heads, and terminal tackle designed to trigger strikes from pressured, clear-water gamefish.
NORMAN LURES
Legendary crankbaits engineered for tournament-level bass fishing, Norman Lures delivers proven wide-wobble actions, classic gel-coat finishes, and deep-diving performance anglers have trusted for decades..
BOBBY GARLAND
The gold standard in crappie fishing, Bobby Garland designs legendary soft plastic jigs, Baby Shads, and crappie plastics engineered with unmatched action, scent retention, and panfish-catching colors.
SMITHWICK LURE CO.
Iconic jerkbaits and topwater plugs engineered with erratic roll, lifelike flash, and deadly suspending action that walleye and bass anglers have trusted for generations.
HEDDON LURES
The originator of artificial topwater action, Heddon crafts iconic classics like the Zara Spook and Torpedo, engineered with legendary walk-the-dog action and explosive surface strike attraction.
BANDIT LURES
Engineered for precision trolling and depth control, Bandit Lures crafts tournament-proven crankbaits and walleye plugs designed with erratic tracking, deep-diving bills, and deadly strike-triggering action.
CREEK CHUB
Pioneer of legendary wood plugs and aggressive surface action, Creek Chub crafts timeless classics like the Pikie and Jointed Pikie, engineered with heavy-duty construction and irresistible big-game strike appeal.
LITTLE JOE
A staple in multi-species and walleye fishing, Little Joe designs trusted spinner rigs, crawler harnesses, and live-bait tackle engineered with premium blades, vibrant bead patterns, and maximum flash.
COTTON CORDELL
A cornerstone in multi-species lure craft, Cotton Cordell produces legendary crankbaits, blade baits, and minnows like the Wally Diver and Gay Blade, engineered with tight-wobbling actions that trigger aggressive reaction strikes.
BOMBER SALTWATER
Engineered to withstand punishing marine predators, Bomber Saltwater Grade builds heavy-duty plugs, Badonk-A-Donk topwaters, and deep runners featuring corrosion-resistant hardware, through-wire construction, and tournament-grade saltwater hooks.
LINDY TACKLE
The gold standard in multi-species and walleye presentation, Lindy engineers iconic live-bait rigs, Lindy Rigs, premium drift socks, and Glow Spoons built with unmatched finesse, vibration, and strike-inducing action.
BOOYA BAIT CO.
Built for relentless cover and explosive tournament action, BOOYAH engineers championship-winning spinnerbaits, hollow body frogs, and heavy-cover jigs designed with premium skirts, ultra-sharp hooks, and maximum vibration.
AMERICAN OUTDOOR BRANDS
Legendary pioneers of realistic topwater and shallow-crank action, Rebel crafts iconic ultra-lights and crankbaits like the Pop-R, Wee-Crawfish, and Crickhopper engineered with lifelike forage mimicry and unmatched strike attraction.
PRADCO OUTDOOR BRANDS
A global leader in fishing tackle and hunting innovation, PRADCO Outdoor Brands unites iconic heritage lure makers, precision accessories, and game management systems engineered to dominate fresh and saltwater fisheries worldwide.
M & P
Built for professional duty, defense, and competition, M&P delivers military- and police-grade firearms, optics, tactical knives, and accessories engineered for extreme reliability, superior ergonomics, and precision performance under the most demanding conditions.An industry-leading portfolio of trusted outdoor lifestyle brands, AOB delivers innovative hunting, fishing, shooting sports, and rugged outdoor accessories engineered for passionate field enthusiasts.
FRANKFORD ARSENAL
Precision reloading and case preparation equipment engineered for competitive shooters and handloaders, Frankford Arsenal designs innovative powder dispensers, progressive presses, rotary tumblers, and case trimming systems built for benchtop accuracy and repeatability.
CRIMSON TRACE
Setting the standard in electro-optics and tactical illumination, Crimson Trace engineers premium red dot sights, laser grips, rifle scopes, and tactical weapon lights designed with instinctive activation, rapid target acquisition, and rugged durability.
SMITH & WESSON
An iconic pillar in American firearms manufacturing since 1852, Smith & Wesson engineers legendary revolvers, modern sporting rifles, and duty-proven pistols renowned for relentless reliability, precision craftsmanship, and unmatched heritage.
